News/Events
Mirapoint Launches Multimedia Messaging Platform
Industry's Leading Standards-Based Message Server Selected as
Foundation for One Third of World's 3G Multimedia Messaging Service
Trials
SUNNYVALE, Calif., July 9, 2002 - Recognizing the worldwide movement
toward the convergence of telephony, data and wireless communications,
Mirapoint announced its multimedia messaging platform, an architecture
built on the Mirapoint Message Server which meets all the criteria
for high-performance, multi-services messaging. The Mirapoint platform
is the global Multimedia Messaging Services (MMS) solution of choice
because it provides a centralized storage and access hub for messaging
services, so wireless carriers can rapidly integrate multimedia
messaging with traditional desktop e-mail, short messaging service
(SMS), WAP, i-mode, Web and other revenue-producing services. Mirapoint's
MMS platform currently provides the message store for one third
of the MMS service trials being deployed around the world.
Fully compliant with MMS storage requirements as defined by the
3rd Generation Partnership Project (3GPP), the Mirapoint platform
provides the ideal storage backbone for the deployment of advanced,
wireless multimedia applications. Multimedia messages can include
graphical and moving images, photographs, audio and text.
"Multimedia messaging is a revolution in mobile communications
and information sharing, akin to the transition to Windows in the
PC world," said Simon Buckingham CEO of Mobile Streams, which
tracks MMS trials at www.mobilemms.com/contract.asp. "Ideal
for stimulating new customer and revenue growth, MMS offers an attractive
market opportunity to service both existing and future messaging-based
services through its ability to support integrated communication
of text messaging and multimedia information, including email, video,
voicemail, short messaging service and MMS-all from a single in-box."
Mirapoint's MMS platform has been selected by the leading wireless
solutions providers to deliver the message store for MMS service
trials currently being deployed in Europe and Asia. Through Mirapoint's
solution partnerships, mobile operators are able to rapidly enable
MMS services today and in the future.
New Revenue Opportunities Today and Tomorrow
Multimedia messaging represents a significant revenue opportunity
for international carriers today, and will soon be a similar windfall
for wireless carriers in North America.
- Gartner Dataquest expects worldwide revenues from all forms
of mobile messaging to almost double to $22.3 billion by 2006
from $13.4 billion last year.
- According to the Yankee Group, high adoption rates and premium
prices will create a $10 billion multimedia messaging market by
2006, when messaging will generate $44 billion in annual service
revenues.
Mirapoint believes that, although multimedia messaging is leading-edge
technology, it shouldn't have to be complicated to deploy and manage.
In addition, customers should not have to totally change their networks
or purchase additional costly technologies to offer advanced multimedia
services. There is an economic penalty to be paid by operators if
they have to buy separate infrastructures for separate messaging-based
services. In the same way, consumers appreciate the ability to obtain
messages in any format, from any source, on a single device.
"Today, messaging is the universal common denominator driving
business and consumer communication over the telephone, and via
wireless and data networks," said Satish Ramachandran, chief
executive officer of Mirapoint. "We see multimedia messaging
as the next-generation killer app that's bringing them all together.
Mirapoint's solution not only accomplishes this today, but functions
as a powerful platform for billable services in the future."
Mirapoint allows customers to leverage their existing assets to
improve their service offerings and paves the way for the delivery
of messages anywhere to any device. Mirapoint delivers all of the
capabilities that service providers are looking for in an MMS solution:
- Standards support. Support for the 3GPP standards
and compatibility with widely used Internet protocols like SMTP,
MIME and IMAP
- Interoperability. Ability to quickly and easily
integrate with partner technologies and components, such as MMS
or SMS relays
- Service Delivery. Gives carriers the ability
to integrate MMS with all the other services subscribers are using,
including SMS and unified communications (fax, voice, email) to
generate more billable services and revenue.
- Unification and Simplification. Provides a
universal message store-any kind of message can be stored reliably
and securely.
About Mirapoint
Founded in 1997, Mirapoint designs and manufactures specialized,
dedicated Internet messaging solutions optimized for fast deployment
in service provider and enterprise environments worldwide. Mirapoint's
cost-effective and modular solutions provide customers with high
performance, high reliability, built-in security and easy integration
with legacy messaging infrastructure. Mirapoint is headquartered
in Sunnyvale, Calif., with offices throughout North America, Europe
and Asia Pacific. For more information on Mirapoint, call 800-937-8118
or visit its Web site at http://www.mirapoint.com.
| Press Contacts for Mirapoint |
United States/Headquarters
Donna Michaels
Loughlin/Michaels Group
(408) 370-5225 Office
donna@lmgpr.com |
|
2007 Mirapoint, Inc. All rights reserved. All company and product
names mentioned herein may be trademarks of their respective companies.
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