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MIRAPOINT NAMES NEW VICE PRESIDENT OF WORLDWIDE MARKETING
Former Cisco Systems Marketing Leader Will Drive Company’s Global Positioning As Leading Internet Messaging Infrastructure Provider

SUNNYVALE, Calif. – April 10, 2001 – Mirapoint, Inc., a leading provider of Internet messaging infrastructure products, today announced that Joe Hielscher has been appointed to vice president of worldwide marketing. Formerly a director of marketing for Cisco Systems, Hielscher is responsible for the development and execution of Mirapoint’s global marketing strategy and initiatives including product management, technical and product marketing and communications.

"Mirapoint has experienced tremendous growth over the past three years and it is crucial that we remain committed to bringing products to market quickly and respond to customers with speed," said Satish Ramachandran, chairman and CEO of Mirapoint. "Joe’s extensive background in networking and Internet technologies, and his proven success in growing businesses will be instrumental in the company’s ability to reach new markets and deliver products that customers demand."

Hielscher spent five years at Cisco Systems before joining Mirapoint and was most recently director of marketing for Content Networking in the company’s Enterprise Line of Business. In this role, Hielscher was instrumental in developing Cisco’s strategy for content-aware networking, e-commerce and content delivery networks. Hielscher also was responsible for the successful launch and execution of Cisco’s policy-based networking and integrated multi-layer switching services for the Cisco Catalyst product lines.

Prior to joining Cisco, Hielscher had 15 years of experience in product marketing and engineering management positions at Telebit Corp., Wollongong Group, Ungermann-Bass, and Wang Laboratories.

"The future growth of the messaging market is outstanding, especially with the demand for wireless, unified and secure messaging products and technologies on the rise," said Hielscher. "With a unique, modular architecture, Mirapoint’s products are ideal for service providers and enterprises that want to offer new services quickly and cost effectively."

About Mirapoint
Founded in 1997, Mirapoint designs and manufactures specialized, dedicated Internet messaging solutions optimized for fast deployment in service provider and enterprise environments worldwide. Mirapoint's cost-effective and modular solutions provide customers with high performance, high reliability, built-in security and easy integration with legacy messaging infrastructure. The company is headquartered in Sunnyvale, Calif., with offices throughout North America, Europe and Asia Pacific. For more information on Mirapoint, call 800.937.8118 or visit its Web site at http://www.mirapoint.com.

 

Press Contacts for Mirapoint

United States/Headquarters
Donna Michaels
Loughlin/Michaels Group
(408) 370-5225 Office
donna@lmgpr.com

 

2007 Mirapoint, Inc.  All rights reserved. All company and product names mentioned herein may be trademarks of their respective companies.

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