News/Events

Mirapoint Announces New Channel Strategy for EMEA Region
Messaging expert to drive 70% of EMEA sales through the channel

Mirapoint, a leading provider of messaging solutions, has launched a new Channel Partner Programme aimed at increasing indirect sales of its dedicated messaging product range in the enterprise, local government, education and financial markets. The new programme targets security focused resellers looking to expand into secure e-mail and messaging specialists who will sell the whole range of Mirapoint solutions. Through the programme Jamie Cowper, Mirapoint's newly appointed head of channel for EMEA, aims to increase indirect sales from 50% to 70% percent.

"Given that security risks associated with the uptake of e-mail have grown at such an alarming rate, there is a real demand for reliable and scalable security solutions that easily integrate into existing messaging infrastructure," says Jamie Cowper, channel manager EMEA at Mirapoint. "By increasing the number of key partner relationships in a controlled way, we aim to meet this need while minimising channel conflict."

Channel Partners will be offered online sales and technical training, sales training road shows, technical training courses and accreditation through Mirapoint's Certified Engineer Programme. In addition to free sales training, Mirapoint will provide joint marketing development funds, opportunities for joint selling, performance-based rebates and a partner hotline for further support.

"We believe Mirapoint offers a compelling proposition to the channel," said Nigel Brooke, VP EMEA at Mirapoint. "Mirapoint provides the highest performing and most reliable messaging solution on the market together with products that are easily configured and integrated. Mirapoint's solutions can also be used to enhance the value of existing messaging implementations with features such as virus protection, anti-spam, content filtering and e-mail archiving. In addition, Mirapoint offers favourable margins that are higher than average in the reseller market."

Mirapoint is looking to increase channel sales of its Message Director MD400 and Message Server M4000. The MD400 works with any internet messaging environment to provide scalable routing services. It can support millions of e-mail messages daily and provide protection from e-mail borne viruses and spam. The M4000 provides an end-to-end infrastructure for secure and reliable message storage and access. The Directory Server simplifies the creation, use and integration of LDAP directories as a common user information database for all messaging-based applications.

Jamie Cowper joined Mirapoint from Critical Path.

About Mirapoint
Founded in 1997, Mirapoint designs and manufactures specialised, dedicated Internet messaging solutions optimised for fast deployment in service provider and enterprise environments worldwide. Mirapoint's cost-effective and modular solutions provide customers with high performance, high reliability, built-in security and easy integration with legacy messaging infrastructure. Mirapoint is headquartered in Sunnyvale, California, with offices throughout North America, Europe and Asia Pacific. For more information on Mirapoint, visit its Web site at http://www.mirapoint.com.

2007 Mirapoint, Inc.  All rights reserved. All company and product names mentioned herein may be trademarks of their respective companies.

< Back to Current Press Releases